Get to know the individuals that ignite the insurance industry as they answer our icebreaker questions. 

Max Revenue is half man, half meme, 100% producer and the co-founder of Max Revenue. An impeccably written e-newsletter, several tell-it-like-it-is social media accounts and the much-heralded “Producer Playbook" have all arrived at exactly the right time, giving independent agents who are deep in the trenches of the hard market help and hope in equal amounts. 

Tired of throwing anything and everything against the wall hoping something sticks? Want a simple step-by-step sales system you can follow that actually works? Look no further than Max Revenue. However, his advice comes with a warning. Half measures avail you nothing. Either burn the boats and go all-in ... or don't. 

Hi, Max! As a cold-calling sales guru, you must be adept at breaking the ice. Can you start by telling us a joke?  

Sure thing. I wanted to buy some new camo pants but couldn't find any. 

Hopefully, our readers will see what you did there. What three items would you take to a desert island?  

Don't tempt me with a good time. Sounds like a quiet island getaway from the chaos of five kids. I'd bring a beach chair, umbrella and a YETI cooler full of La Croix. 

Amen. What's the strangest tradition in your family?  

Squirrel hunting trip with the men in my family. Then we fry 'em up and eat 'em. 

Did you say ... squirrels? 

Yeah, squirrels. 

What three items do you always have with you?  

Concealed carry, phone, keys. 

Sounds like you'd be pretty set in the event of a zombie apocalypse. Where would you go in a “Day of the Dead" scenario? 

Nowhere. I'd just hunker down and give 'em hell. Plenty of ammo and supplies here at home. 

Which website do you most often defer to when procrastinating?  

Twitter, unfortunately. 

And fortunately for us. What sport would you compete in if you were in the Olympics? 

I'm pretty sure I could dominate badminton. 

As long as you went “all-in" I'm sure we'd see you in Los Angeles in 2028. If you could appear on any game show, which one would you choose?  

Jeopardy. RIP Trebek. 

You should give “The Apprentice" a shot. What is the most-used emoji on your phone?  

Pirate flag. 

Of course. What's your biggest pet peeve?  

People who get on the elevator before everyone exits. 

What is the most embarrassing moment of your life?  

Accidentally farting in 10th-grade math class while sitting next to my crush. 

What is the title of your hypothetical autobiography?  

“That Tall Guy You Kind of Know." 

What was the moment that you realized you were an adult?  

I'll keep you posted. 

Lastly, what phrase or cliché do you most live by?  

Facts don't care about your feelings. 

And that's a fact. Thanks, Max! 

This is a monthly column for Independent Agent magazine and iamagazine.com. To be featured, email hello@agencynation.com.