In the latest installment of a special bonus podcast series from the Big “I" national Young Agents Committee (YAC) and Trusted Choice®, a panel focuses on marketing strategies in today's marketplace.

Taylor Hendrickson, a member of the Big “I" national YAC and Young Agents Council director at the Florida Association of Independent Agents (FAIA), and Allyson Hearring-Padilla, an agent at Blank's Insurance Agency in Olney, Illinois, discuss winning over clients, growing your book and using resources available from the Big “I" in the hard market.

“We use a lot of Trusted Choice marketing, we always have," Hearring-Padilla said. “Since that's been developed, it makes my life a lot easier. I don't have to create things. I can utilize what's been offered to us as Big 'I' members."

“That's helped more so in our personal lines department with actually just getting our name out there, and showing the difference that we can make with our clients," she said.

Some of the Trusted Choice resources that agencies can utilize to help with their marketing efforts include the monthly social media calendar; Social Jazz, a social media automation tool; the marketing reimbursement plan (MRP), digital reviews, and the In Your Corner campaign.

Agency Nation Radio is where insurance professionals turn on the mic and share unscripted stories about leadership, technology, marketing, success, and failure—stories that helped make them the professionals they are today. From Main Street USA to the pages of Independent Agent magazine—we've got the stories you want to hear. For more, catch Agency Nation Radio on your favorite streaming platform or visit iamagazine.com/podcasts.