TrustedChoice.com has announced the completion of the first-quarter of the All-States SEO program, which began in September 2020. The expanded partnership between the Big “I" and TrustedChoice.com is set to connect more insurance shoppers to independent insurance agents. The program will ensure that when shoppers are looking online for an independent agent in their city, they'll find a Trusted Choice® independent agent.

“At TrustedChoice.com, we know that the insurance buying process is better for consumers when they work with an independent agent," says Chip Bacciocco, CEO of TrustedChoice.com. “Independent insurance agents provide choice in coverage that the highly advertised captive agencies in their national call centers do not. As a result, consumers get better insurance and a better value. This program was an opportunity for us to help more insurance shoppers find the right local independent agent for their needs."

In its first quarter, the program has added over 800 new city-specific pages to the Google search results to create more opportunities for consumers to find independent agents online.

“We have partnered with TrustedChoice.com for many years, working to give independent insurance agents a leg up in the digital insurance world." says Kevin Brandt, executive director, Trusted Choice, Inc. “Ensuring Trusted Choice agents can be found online is a very important part of the independent insurance agent business."

Within one year of this program TrustedChoice.com and the Big “I" hope to provide online search visibility to more than 8,000 cities across the U.S.

The Big “I" and TrustedChoice.com have a decade-long partnership since the inception of the TrustedChoice.com consumer-facing website. The Big “I" and TrustedChoice.com have a similar mission to connect more Trusted Choice independent agents to insurance shoppers and grow the independent agency marketplace.

Will Jones is IA editor-in-chief.