Earlier this week, TrustedChoice.com, the nation's largest digital marketing platform for independent agents and brokers, announced that it has added five additional insurance companies. The companies provide a robust mix of personal, commercial and life insurance products, including business owner policies, umbrella, life insurance and annuities, homeowners, ATV and more.

The new companies added to the platform are Builder's and Tradesmen's Insurance; Coterie; Life Assurance Company of America; PersonalUmbrella.com; and Prime Insurance Company.

In a typical month, 500,000 consumers and small businesses visit TrustedChoice.com to research insurance topics and identify the best local independent insurance agents. Most searchers use a simple key phrase—insurance agents near me—to find the TrustedChoice.com directory and to be matched with a local agency. The addition of the new insurance companies will provide more options for consumers and businesses, especially as customers look for more information and greater transparency as part of the insurance buying process.

“In the post-COVID era, insurance customers are now overwhelmingly beginning their insurance shopping journey online," said Chip Bacciocco, CEO of TrustedChoice.com. “They value the information and insights they can obtain on TrustedChoice.com, where we can quickly assess their particular insurance needs and then match them with the right independent agents and insurance products."

Late last year, TrustedChoice.com announced the completion of the first-quarter of the All-States SEO program, which began in September 2020. The expanded partnership between the Big “I" and TrustedChoice.com connects more insurance shoppers to independent insurance agents. The program ensures that when shoppers are looking online for an independent agent in their city, they'll find a Trusted Choice® independent agent.

TrustedChoice.com is home to the largest and most comprehensive directory of independent insurance agencies in the world and in 2020, was named the Best Insurance Website. It offers online insurance consumers a retail-like buying experience, connecting the right risk to the right agent at the right buying moment.

TrustedChoice.com's Advantage digital marketing platform allows agents and insurers to compete in a digital-first marketplace, enabling them to scale their brand visibility in order to gain and retain clients.

Will Jones is IA editor-in-chief.