The first encounter many customers and prospects have with independent insurance agencies is through their websites. To help agencies elevate their online presence, Trusted Choice® has launched the Digital Performance Hub.

The Digital Performance Hub, free to Big “I" members, allows agencies to monitor their website's performance in real-time. Agencies can also analyze their website's search engine optimization (SEO) to help their website appear higher in search results and have a better chance of attracting more leads.

The hub offers:

1) Comprehensive SEO metrics. Agencies can understand how their website stacks up, with a detailed analysis of metadata, keyword usage, mobile friendliness and much more. 

2) Actionable insights. Users can easily filter to highlight areas on the website that need attention —from security features to Americans with Disabilities Act (ADA) compliance—and learn how these elements impact overall online effectiveness. 

3) User-friendly interface. Agencies can access a dashboard featuring real-time data on the website and track progress over time. 

“An agency's website is its storefront," said Kevin Brandt, executive director of Trusted Choice. “A high-performing, well-optimized site not only builds trust but also elevates an agency's online visibility, necessary for independent agencies in an era of continued digitization. The Digital Performance Hub is a simple way to monitor and ensure your website is working effectively for your agency."

Access your Digital Performance Hub now. Big “I" members who have already provided their website URL as part of their member profile will be able to see their report immediately. Agencies who have not yet can submit their URL.

For more in-depth analysis, Trusted Choice also offers additional social media and website user experience reviews. 

Kasey Connors is Big “I" vice president of marketing operations at Trusted Choice.