Sales and Marketing

The transition to a single brand is designed to strengthen the company’s ability to serve and invest in independent agents for the long term.

Even routine seasonal changes can create meaningful exposure in non-flood zones, making proactive education and coverage reviews key in the spring months.

Supplemental benefits can go a long way to reducing client churn and ensuring that the clients who do stay are happy.

By tailoring flood coverage to a client’s actual risk and financial exposure, agents ensure they have the protection they need without the unnecessary costs.

With over 25 years in integrated marketing and StoryBrand certification, Julie Furst cares deeply about continuous learning across every aspect of life and people, and about supporting the businesses she truly believes in.

As flood risk becomes more complex and less tied to traditional flood maps, agents play a key role in helping customers understand their real exposure.

Drawing on guidance from underwriters, claims specialists, agency consultants and defense counsel, here are a series of quick, practical steps agencies can take to reduce E&O exposure.

Building an independent insurance agency requires not just tenacity and carrier contacts, but the mindset that you’re steadfastly committed to the journey.

Driven by younger adventurers and remote work, RV travel is booming, but rising costs and evolving risks are reshaping the market and insurance needs.

Relationships will always remain the heart of the insurance business. But in today’s environment, the agencies that combine strong relationships with operational efficiency will be the ones best positioned to grow.