Client communications was a significant focus in September, from texting and finding high-quality referrals to communicating coverage gaps. Meanwhile, mergers & acquisitions continue to take the headlines. 

Independent Agent magazine is the authoritative source of information for professionals who sell insurance for independent agencies. Whether it's a seasoned agency principal, producer or account representative, Independent Agent helps agency employees increase sales and deliver an industry-leading customer experience.  

In addition to thought-leading analysis of industry trends and market conditions, Independent Agent covers property & casualty coverage changes and new products, interprets legislative issues, and delivers the strategies managers need to grow their agencies. 

Here are the five most-read articles on iamagazine.com in September: 

5) 3 Coverage Gaps Agents Can Highlight for Restaurant Clients 

By Olivia Overman 

As the restaurant market evolves, restaurant owners need clarity on what coverage they have and where they could be vulnerable. 

4) Sentry Acquires The General for $1.7 Billion 

By AnneMarie McPherson Spears 

The transaction is expected to close by the end of the year pending regulatory approvals. 

3) Marsh McLennan to Acquire McGriff for $7.75 Billion 

By AnneMarie McPherson Spears 

The transaction is expected to close by the end of 2024 and will enhance Marsh McLennan Agency's operations across commercial property & casualty insurance, employee benefits, management liability and personal lines. 

2) 4 Ways to Get High-Quality Referrals From Your Customers 

By Brooke Eaton 

If your customers are happy with your agency, why aren't they referring more people? 

1) Texting Is the Next Frontier of Insurance Communications 

By Michael Streit 

People constantly check their devices for notifications, and there are only a handful of moments in the day when most people aren't within reach of their phones. 

Compiled by AnneMarie McPherson Spears, IA news editor.