Teen drivers reported that adult role models were by far the most influential on their driving choices, according to a recent survey from the National Distracted Driving Coalition, which found that nearly half of respondents (45%) pointed to parents as having the most significant role in shaping their driving behaviors, including avoiding distracted driving.

Conversely, their friends or social group were a distant second to their parents or guardians, and the disapproval of peers was not considered a top reason not to use a smart device while driving, according to the survey.

“Many parents do not recognize the influence they have over their teen driver's behavior on the road," said David A. Sampson, president and CEO of the American Property Casualty Insurance Association (APCIA). “Teens tend to mirror their parents and adult role models' driving habits, including dangerous behaviors like distracted driving."

“Practicing safe driving and talking to teens early and often about safety on the road can prevent a fatal crash," Sampson said.

APCIA recently launched a public awareness campaign—which features a song called “There Goes My Son" from Country-Western music star Brenn Hill—highlighting a parent encouraging their teen to be safe behind the wheel.

Talking to teens early about dangerous behaviors like distraction, speeding and impaired driving can help them make safe decisions on the road. APCIA encourages parents to: 

Avoid dangerous driving behavior. Parents' driving behaviors have a significant impact on the decisions their teens make behind the wheel. Parents should be intentional to avoid distractions, obey the speed limit and practice safe and positive defensive driving habits. 

Create a parent-teen driving agreement. Parents can establish clear expectations for safety on the road by laying out driving rules and limits, such as when the vehicle can be used as well as avoiding cell phone use. The National Safety Council's New Driver Deal offers a template to get you started. 

Talk to insurers about safe driving incentives. Many insurers offer ways to manage the cost of adding a new teen driver to a policy. This can include telematics and usage-based insurance programs which use technology to encourage safe driving habits and offer discounted premiums. Insurers can also offer discounts for students who maintain good grades or complete certified safe driving courses. Parents should contact their insurer about available programs, benefits and savings. 

Purchase safe vehicle for teens. The Insurance Institute for Highway Safety (IIHS) and Consumer Reports annually publish a list of recommended used and new vehicles for young drivers. Before purchasing a vehicle for teens, parents should research the safety features and crash ratings. 

More stats and resources from APCIA's teen driver safety campaign are available on the APCIA website, including a downloadable and shareable version of “There Goes My Son."

Will Jones is IA editor-in-chief.